Abstract:

The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the size and performance of the market research industry for the country using data collected by either the national research associations, leading companies, independent analysts or the ESOMAR representatives.

The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. Whereas this report focuses on one specific country and its place within the region, and the world, for information on the research turnover and growth data of all 100 countries, world areas and regions, please consider reviewing the 2020 Global Market Research report.