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UX and qualitative research: Creatures from different planets?

Date of publication: September 16, 2020

Catalogue: Insights Festival 2020

Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader

Abstract:

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.

Janet Standen

Author

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Lauren Isaacson

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Mary Sorber

Author

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Susan Fader

Author

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