The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific framework used was developed by the Organisation forEconomic Co-operation and Development (OECD). That framework includes a set of eight principles for use in designing programs to ensure privacy and protect personal data.
The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific framework used was developed by the Organisation forEconomic Co-operation and Development (OECD). That framework includes a set of eight principles for use in designing programs to ensure privacy and protect personal data.
In the course of 2015 ESOMAR received 60 complaints. We have observed a steady increase in the amount of complaints over the course of the past years. Where the amount of complaints used to be between 5 and 15 each year. This has doubled in 2014, when ESOMAR received 24 complaints. And this year, that amount has nearly tripled. Out of 60 complaints, 6 were escalated to the Professional Standards Committee (PSC) to take a decision.
Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet.Check it out on ESOMAR Publications Store!
The aim of the Mystery Shopping study is to assist professionals in improving customer service, offering information on the operations and the quality of the service provided. The Mystery Shopping studios can include from simple observations point of sale or service focusing on aspects such as signaling , cleaning, waiting and / or response time, equipment status, compliance with company regulations, etc. Mystery Shopping studies can also be extended to make a purchase or service request when the evaluator acts as if he were a client current or potential.
This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end clients to ensure that a sample meets widely accepted quality criteria. It is recommended reading for all stakeholders in the research process, from survey designers to data users.
This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end clients to ensure that a sample meets widely accepted quality criteria. It is recommended reading for all stakeholders in the research process, from survey designers to data users.
This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end clients to ensure that a sample meets widely accepted quality criteria. It is recommended reading for all stakeholders in the research process, from survey designers to data users.