Resources Library by ANA

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Ellen Sills Levy

Company: Research Now SSI

September 1, 1999

Establishing dialogue between experts and consumers

While consumers are at the heart of the innovation problematic they are today largely excluded from the process of developing new products and services. The opinion of consumers is sought before or after the innovation process but inclusion in the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Helene Valade-Thong, Anne Panis-lelong

Company: IFOP

September 1, 1999

The changing landscape of distribution channels

The Dutch financial industry makes increasing use of new distribution channels. This paper describes the degree to which this influences Dutch consumer attitudes and behaviours. The paper is based on findings from a semi-continuous study. It explains...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Reg van Steen

September 1, 1999

The evolution of marketing

The future evolution of marketing seems destined to expand beyond the confines of the selling of goods and services. The energies and skills used to manage the abstractions of added values will probably be extended to encompass social and ethical...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Mary Goodyear

September 1, 1999

Managing transnational brands in times of change

This paper opens with some observations on the changing world of consumers with a more detailed discussion of developments in international media and the likely effects on consumers around the world. Following a review of some of the key trends...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Linda Caller, Sheila Byfield

September 1, 1999

Brake, motor, petrol or motor oil?

The paper deals with the tasks and roles of researchers in the innovation process. These primarily derive from the nature and the final purpose of an innovation. The central thesis is of this paper is that the prime role of marketing researchers in...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Udo Reuter, Teresa Monjardino

Company: IMW-KOELN GmbH & Co. KG

September 1, 1999

Research for innovations and innovation management

The first part of this paper focusses on the process in which ideas for innovative products and services are found. The process of developing a product that can be sold from the customer's idea of what will be needed in the future and the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Gert Autz, Peter Huijbers

September 1, 1999

Trend seeking

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends including the detection of where new trends develop (in what circles etc.); understanding how trends spread in a given country and how...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Ron Beasley, Catherine Becker

Company: ABM Research Inc.

September 1, 1999

A paradoxical approach to support innovation policy

This paper aims to demonstrate that innovation has never been more important to companies and that the ‘paradox approach’ is an important ally to come up with genuinely innovative proposals for products and services. The authors show that...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Jean-Pierre Fourcat, Christine Woesler Panafieu

September 1, 1999