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Research for innovations and innovation management

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Gert Autz, Peter Huijbers

Abstract:

The first part of this paper focusses on the process in which ideas for innovative products and services are found. The process of developing a product that can be sold from the customer's idea of what will be needed in the future and the establishment of this process at Lufthansa Technik AG is addressed in the later part of this paper.

Gert Autz

Author

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Peter Huijbers

Author

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Autz and Huijbers (1999a, September 01). Research for innovations and innovation management . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management