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Trend seeking

Date of publication: September 1, 1999

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Company:

Authors: Ron Beasley, Catherine Becker

Abstract:

This paper aims to demonstrate that international studies give a new meaning to studies predicting future trends including the detection of where new trends develop (in what circles etc.); understanding how trends spread in a given country and how an innovation enters progressively into different social environments; and establishing how trends spread from one country to another.

Ron Beasley

Author

This is a long description of some author details.

Catherine Becker

Author

This is a long description of some author details.

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Citation

Beasley and Becker (1999a, September 01). Trend seeking . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/trend-seeking-