Resources Library by ANA

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

June 15, 1991

Age, social status and size of community= Three main variables in French holiday patterns

Following other European countries, France has now its own system monitoring the tourism behaviours of the french market. The paper will explain why and how we in SOFRES launched this French Travel Monitor in April 1990. Emphasis will be put on some...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Dominique Saint-Paul, François Brousseau

Company: KANTAR TNS Malaysia

June 15, 1991

Research for free publications

This paper is divided into four parts. The first part provides a brief overview of the free publication market which in the UK represents an estimated 30% of print advertising expenditure, dominated by controlled circulation business titles and local...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Nigel Jacklin

June 15, 1991

Senior citizens

There is no doubt: The "Senior Citizens Market" is growing all over Europe. Thus developing specific marketing strategies and the adaptation of the touristical offer to the prospective needs of the elderly tourists are becoming more and more...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Martin Lohmann, Astrid Kösterke

June 15, 1991

Coordinating international research projects... Easy to say but...

Coordinating international research projects is not really easy. But it becomes much easier if and only if - the coordinating executives have the appropriate personality and culture - the sub-contractors react like partners, put their heads together...

Catalogue: Conference 1991: International Marketing Research

Author: Jean Quatresooz

June 15, 1991

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Stephan Götze

June 15, 1991

The media multiplier and the growing significance of scanner data

The essence of the Media Multiplier concept is that the combination of print and television advertising does a better job for the advertiser than the use of television on its own. This paper is divided into 4 parts. In the first part I discuss the...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Alan Smith

June 15, 1991

Homogeneity and comparability of radio audience measurements in Europe

The Radio speaks to every one of us directly, without trans laters, without intermediates, immediately, about what interests us, about what we like, in our language. Any marketing and publicity professional, or of audience research, is aware of the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Paloma Abascal, Marisa Ortiz

June 15, 1991

How can we stock and retrieve meter panel aggregated data?

In view of the enormous mass of data coming from a TV meter measurement study, the user has to find an answer to the way of working more efficiently in the shortest possible time. The rapid development of informatics technics has revolutionised the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: J. I. Butiná

June 15, 1991