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The meaning of sales promotion to the public

Date of publication: June 15, 1991

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

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Authors: Giuseppe Minoia, Germano Calvi

Abstract:

We intend to explain the fundamental behavior of the Italian public with regard to "promotion", "sponsorship" and conventional advertising. The data mentioned in this report derive from: - several Eurisko motivational surveys - a 1990 survey on a substantial sample (2000 subjects), including both men and women, from the ages of 14 to 74; the survey types included structred, personal, and home interviews. We would like to thank UFA (Associated Advertising Subscribers) for the stimulating contribution they gave Eurisko in undertaking this research.

Giuseppe Minoia

Author

This is a long description of some author details.

Germano Calvi

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This is a long description of some author details.

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Citation

Minoia and Calvi (1991a, June 15). The meaning of sales promotion to the public. ANA - ESOMAR. Retrieved June 23, 2025, from


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