The meaning of sales promotion to the public
We intend to explain the fundamental behavior of the Italian public with regard to "promotion", "sponsorship" and conventional advertising. The data mentioned in this report derive from: - several Eurisko motivational surveys - a 1990 survey on a substantial sample (2000 subjects), including both men and women, from the ages of 14 to 74; the survey types included structred, personal, and home interviews. We would like to thank UFA (Associated Advertising Subscribers) for the stimulating contribution they gave Eurisko in undertaking this research.
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