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Messina and Barbero (1989a, June 15). Adjustment of advertising to continually developing values: An operative model of analysis. ANA - ESOMAR. Retrieved September 24, 2024, from
Messina, G. (1986a, June 15). How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar. ANA - ESOMAR. Retrieved September 24, 2024, from
Barbero and Messina (1984a, June 15). Hynopsis-derived techniques in market research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/hynopsis-derived-techniques-in-market-research