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Research papers

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living"...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: A. Crépy
December 4, 1974