Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

Date of publication: December 4, 1974

Author: A. Crépy

Abstract:

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living" was conceived in 1971 and undertaken at the beginning of 1972 by Rhone-Poulenc Textile. It was an attempt to make the situation sounder and it can be taken as an example of what could be done in an upward coordination. The conception, the setting up of an experimental step, finally the ceasing of the operation which intended to bring an evolution of the states of mind are quite significant.

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