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Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved July 26, 2024, from
https://ana.esomar.org/documents/introduction
Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved July 26, 2024, from