Date of publication: March 1, 1979


Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate discussion for which we allow 30 minutes, concluding with 15 minutes for a summary by panel members.

Richard M. Seitz


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Research Papers

Research Papers

Research Papers

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