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Introduction

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

Abstract:

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate discussion for which we allow 30 minutes, concluding with 15 minutes for a summary by panel members.

Richard M. Seitz

Author

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Research Papers

State of new product market research around the world

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

 

March 1, 1979

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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research Papers

The state of new product research in Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Brian C. Pymont

 

March 1, 1979

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Citation

Pymont, B. C. (1979a, March 01). The state of new product research in Europe. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-state-of-new-product-research-in-europe


Research Papers

The state of new product market research in the U.S. compared with Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: M. R. E. Normile

 

March 1, 1979

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Citation

Normile, M. R. (1979a, March 01). The state of new product market research in the U.S. compared with Europe. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-state-of-new-product-market-research-in-the-u-s-compared-with-europe


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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-state-of-new-product-market-research-in-the-u-s-compared-with-europe