Abstract:
Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate discussion for which we allow 30 minutes, concluding with 15 minutes for a summary by panel members.
Research Papers
State of new product market research around the world
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
 
March 1, 1979
Research Papers
The state of new product research in Europe
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Brian C. Pymont
 
March 1, 1979
Research Papers
The state of new product market research in the U.S. compared with Europe
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: M. R. E. Normile
 
March 1, 1979
