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Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/time-is-of-the-essence
Patel, A. (2010a, September 15). The future of brand tracking must be leaner and more focused. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-future-of-brand-tracking-must-be-leaner-and-more-focused