Time is of the essence
The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and partnerships ahead of the inevitable avalanche of requests for mobile research. This presentation examines the primary perceived benefit: speed. In addition, various applications are investigated, including geolocation, cross-platform applications and tablet usability.
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