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Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved September 22, 2024, from
Weber and de Panafieu (1996a, June 15). Brand evaluation in a cross-cultural context. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/brand-evaluation-in-a-cross-cultural-context
Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-ten-c-s