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Research papers

The contribution of market research to the Para-Olympic games

In this paper we deal with the challenge of the Para-Olympic Games of Barcelona 92. We analyse the attitudes of fear or recoil from people towards disabled and set out a research plan to estimate these feelings. We also talk about the way to get...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Agusti Mezquida, Juan S. Alós
September 1, 1993
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Citation

Mezquida and Alós (1993a, September 01). The contribution of market research to the Para-Olympic games. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/the-contribution-of-market-research-to-the-para-olympic-games