The contribution of market research to the Para-Olympic games

Date of publication: September 1, 1993

Abstract:

In this paper we deal with the challenge of the Para-Olympic Games of Barcelona 92. We analyse the attitudes of fear or recoil from people towards disabled and set out a research plan to estimate these feelings. We also talk about the way to get people involved in the games and make a description of the kind of study, conclusions and results of public participation in the Para-Olympic Games. This research shows the change from indifferent or negative attitudes towards the final success that have made the Para-Olympic Games of Barcelona 92 the best in history.

Agusti Mezquida

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Juan S. Alós

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