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Phadnis and Dusad (2005a, June 23). The multi-media blitz. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-multi-media-blitz
Phadnis, A. (2005a, June 21). PENTA-GRATION!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/penta-gration-
Phadnis and Petersen (2004a, June 18). Gargling with Pepsi. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/gargling-with-pepsi
Chawla, Shendye and Phadnis (2004a, March 28). Evaluating soft brand advertising on television including product placement and in-program brand exposures. ANA - ESOMAR. Retrieved September 26, 2024, from