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The multi-media blitz

Date of publication: June 23, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Company: TAM Media Research

Authors: Atul Phadnis, Amogh Dusad

Abstract:

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia promotions.

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