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Arnaldo, Rawe and Bertoli (2005a, June 20). Measurement of OOH audiences. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/measurement-of-ooh-audiences
Mariño and Arnaldo (1995a, May 01). Evolution of mass media and the measurements of its audience in Latin America. ANA - ESOMAR. Retrieved June 15, 2024, from