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Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved June 18, 2024, from
Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413