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How design thinking allows market research to take the lead and become an innovation powerhouse

Date of publication: September 15, 2020

Catalogue: Insights Festival 2020

Companies: , FigureFigure Studios

Authors: Nicholas JianHao Lee, Alex Wilman

Abstract:

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.

Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.

Nicholas JianHao Lee

Author

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Alex Wilman

Author

This is a long description of some author details.

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Companies: Northstar Research, FigureFigure Studios

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Citation

Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse


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Wood, Stocks and Whiting (2011a, September 18). Design empowered innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/innovation-return-to-reality