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How design thinking allows market research to take the lead and become an innovation powerhouse

Date of publication: September 15, 2020

Catalogue: Insights Festival 2020

Companies: , FigureFigure Studios

Authors: Nicholas JianHao Lee, Alex Wilman

Abstract:

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.

Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.

Nicholas JianHao Lee

Author

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Alex Wilman

Author

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Companies: Northstar Research, FigureFigure Studios

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Citation

Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse


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Authors: Ben Wood, David Stocks, Mark Whiting

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Wood, Stocks and Whiting (2011a, September 18). Design empowered innovation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/design-empowered-innovation


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Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

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Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778


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Citation

Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778