You searched for: "*"

The results has been filter on Tags containing English.
ANA has found 11017 results for you, in 1548 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/sounds-with-soul-11960


Research papers

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
×

Citation

Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today


Videos
×

Citation

(2022a, September 23). Delivering Inclusion in Research . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/delivering-inclusion-in-research-


Videos
×

Citation

(2022a, September 23). Panel Discussion: Agile Insight Transformation. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/panel-discussion-agile-insight-transformation


Videos
×

Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Videos

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change-11979

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
September 23, 2022
×

Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa-12013


Research papers

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
×

Citation

Wilding-Brown, Casey and Ratcliff (2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/freeze-fraudster-


Videos
×

Citation

(2022a, September 23). Keynote: Lessons from the Pandora Papers. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/keynote-lessons-from-the-pandora-papers