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Estévez and Carreras (2016a, April 13). Triple E brand model. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/triple-e-brand-model
Estévez, M. (2005a, October 23). Can advertising help to maintain dynamic market equilibrium?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/can-advertising-help-to-maintain-dynamic-market-equilibrium-
Estévez, M. (2003a, May 04). See your target audiences in 3D . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/see-your-target-audiences-in-3d-