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See your target audiences in 3D

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Company: MindShare

Author: Macarena Estévez

Abstract:

The public objective analysis cannot be independent of the relationship that exists between the brand and the consumers of the category. To manage our communication strategy properly it is necessary to keep in mind three key dimensions analysed in the same study: the brand, the consumer and the media.

Macarena Estévez

Author

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Estévez, M. (2003a, May 04). See your target audiences in 3D . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today-8384