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Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Durand, J. (1963a, June 15). An element in the choice of advertising media . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/an-element-in-the-choice-of-advertising-media-
Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/factor-analysis-in-market-research
Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research (French). ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/factor-analysis-in-market-research-french-