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An element in the choice of advertising media

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Jacques Durand

Abstract:

Duplication is an essential element in the choice of advertising media, but in many cases, it is not known. It would thus be desirable to calculate the methods which would allow this element to be estimated. The calculation of these methods requires two preliminary tasks: - A theoretical analysis of the problem, in order to determine the models which offer certain interesting logical characteristics; - A statistical analysis of cases where duplication is known, in order to check which of the models is nearest to reality.

Jacques Durand

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Research Papers

The choice of media

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: Marcel Marc, Patrice Bertier

 

August 1, 1967

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Citation

Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/the-choice-of-media


Research Papers

The choice among media

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Marcel Marc, Jacques Durand

 

June 15, 1980

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Citation

Marc and Durand (1980a, June 15). The choice among media . ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/the-choice-among-media-


Research Papers

Choice of media in Eastern Europe

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Károly Ravasz

 

June 15, 1971

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Citation

Ravasz, K. (1971a, June 15). Choice of media in Eastern Europe. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/choice-of-media-in-eastern-europe


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Citation

Durand, J. (1963a, June 15). An element in the choice of advertising media . ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/choice-of-media-in-eastern-europe