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Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved September 26, 2024, from
Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (English). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-english-
Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish-