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Research papers

A new constellation is emerging the sign of confidence

This paper aims to share the process behind the work of building a new brand identity on the client side, how it worked, what was researched and why, and not least how it is helping the client to live its brand. Within business-to-business...

Catalogue: Qualitative 2006
Authors: Ann Margreth Hellberg, Christina Sterner
October 8, 2006
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Citation

Hellberg and Sterner (2006a, October 08). A new constellation is emerging the sign of confidence. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/a-new-constellation-is-emerging-the-sign-of-confidence