Back

A new constellation is emerging the sign of confidence

Date of publication: October 8, 2006

Catalogue: Qualitative 2006

Authors: Ann Margreth Hellberg, Christina Sterner

Abstract:

This paper aims to share the process behind the work of building a new brand identity on the client side, how it worked, what was researched and why, and not least how it is helping the client to live its brand. Within business-to-business industries, such as the medical device industry, it is very common that companies actually pay attention to building a strong brand and this is a story about a strong brand.The paper will tell the story of the journey from August 2005 to the launch in April 2006, with some further insight concerning what happened in the months that came after the launch.

Ann Margreth Hellberg

Author

This is a long description of some author details.

Christina Sterner

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Economic expectations and political confidence

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Fritz Plasser, Peter A. Ulram

Company: GfK

June 15, 1993

×

Citation

Plasser and Ulram (1993a, June 15). Economic expectations and political confidence. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/economic-expectations-and-political-confidence


Research Papers

Tomorrow is a new consumer!

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

×

Citation

Gupta and Bhosale (2006a, March 19). Tomorrow is a new consumer!. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/tomorrow-is-a-new-consumer-


Research Papers

Mapping the emerging digital frontier

Catalogue: Congress 2008: Frontiers

Authors: Lee Ryan, Bernice Klaassen

Company: KANTAR TNS Malaysia

September 26, 2008

×

Citation

Ryan and Klaassen (2008a, September 26). Mapping the emerging digital frontier. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/mapping-the-emerging-digital-frontier


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hellberg and Sterner (2006a, October 08). A new constellation is emerging the sign of confidence. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/mapping-the-emerging-digital-frontier