A new constellation is emerging the sign of confidence

Date of publication: October 8, 2006

Catalogue: Qualitative 2006

Abstract:

This paper aims to share the process behind the work of building a new brand identity on the client side, how it worked, what was researched and why, and not least how it is helping the client to live its brand. Within business-to-business industries, such as the medical device industry, it is very common that companies actually pay attention to building a strong brand and this is a story about a strong brand.The paper will tell the story of the journey from August 2005 to the launch in April 2006, with some further insight concerning what happened in the months that came after the launch.

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