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Chiaravalle and Sipahioglu (2017a, January 11). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved June 27, 2024, from
Coates and Drury (2016a, June 15). Learning from Lucas. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/learning-from-lucas
Lavoie, N. (2016a, June 15). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in
Chasan, Cibella and Riebman (2016a, June 15). Engagement on a tightrope (Spanish). ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/engagement-on-a-tightrope-spanish-
Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved June 27, 2024, from
Kim, Sharp and Henseler (2016a, June 15). The potential power of digital creative. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-potential-power-of-digital-creative
Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-science-of-engagement
Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/reel-happiness
Sahni and Thrane Hart (2015a, June 15). Connecting with women in conservative societies. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/connecting-with-women-in-conservative-societies