Abstract:

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively establish the utility of online & social media for marketing research purposes. We were also able to find a way of getting high quality, insightful and unbiased open ended statements that are otherwise very difficult to elicit in a conservative society, especially wherein the culture of writing and articulation is not as well developed as in other markets. Above all, we were able to find out a practical way of engaging consumers for a long term, especially because the study extended to a whole month.