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Valade-Thong and Panis-lelong (1999a, September 01). Establishing dialogue between experts and consumers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/establishing-dialogue-between-experts-and-consumers-
Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-the-chinese-consumer