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Understanding the Chinese consumer

Date of publication: November 1, 1997

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Company:

Authors: Laurence Parisot, Anne Panis-lelong, Christophe Jourdain

Abstract:

This article presents the first-hand experience of undertaking qualitative research in China for both mass market and luxury products. It shows, in particular, the power of projective techniques and the methods of in-depth analysis commonly used in France to deal with Chinese consumers and markets.

Laurence Parisot

Author

This is a long description of some author details.

Anne Panis-lelong

Author

This is a long description of some author details.

Christophe Jourdain

Author

This is a long description of some author details.

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Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/understanding-consumer-values