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Schillewaert et al. (2015a, June 15). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8550
van der Linden et al. (2014a, June 15). Rebels & revolutionaries. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/rebels-revolutionaries