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Phadnis, A. (2005a, June 21). PENTA-GRATION!. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/penta-gration-
Pinnington, D. (2005a, April 19). Through the shopper's eyes. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/through-the-shopper-s-eyes
Dobinson, J. (2005a, April 17). SkyView. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/skyview
Chawla, Krishnan and Sharma (2005a, March 13). TV viewing. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/tv-viewing
Zheng and Wang (2005a, March 13). Media competition and co-existence. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/media-competition-and-co-existence
Nakai and Onishi (2005a, March 13). Next generation TV advertisement scheduling. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/next-generation-tv-advertisement-scheduling
Nefsky, Catapano and Garrison (2004a, October 10). The 2003 MTV influential moviegoers study. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/the-2003-mtv-influential-moviegoers-study
Terhanian, Bremer, Thomas and Delaney (2004a, June 18). Measuring television viewership through a multi-method approach. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/measuring-television-viewership-through-a-multi-method-approach
Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved July 06, 2024, from