The results has been filter on Catalogues containing Seminar 1965: Measuring Advertising Effectiveness.
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Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Anderson, C. E. (1965a, June 15). Can a correlation of advertising to sales be demonstrated?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/can-a-correlation-of-advertising-to-sales-be-demonstrated-
Smolensky, P. (1965a, June 15). Influence of method by measuring identification and image of advertisements. ANA - ESOMAR. Retrieved September 24, 2024, from
Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men
Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-
Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertisements-as-a-research-subject
Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research