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van Westendorp, P. H. (1970a, February 01). Attitudes: What do we want them to mean?. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/attitudes-what-do-we-want-them-to-mean-
Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-
Godwin, R. D. (1962a, June 15). Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component. ANA - ESOMAR. Retrieved August 01, 2024, from
de Koning, C. C. (1962a, June 15). The information concept as a key to industrial market research method. ANA - ESOMAR. Retrieved August 01, 2024, from
Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing-french-
Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/a-new-concept-of-marketing