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A new concept of marketing (French)

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

Abstract:

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management thinking; and, finally, to focus the role of marketing research.

Bartolo Mardessich

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Research Papers

A new concept of marketing

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

 

June 15, 1959

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Citation

Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/a-new-concept-of-marketing


Research Papers

A new job for marketing people (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Antoine

 

June 15, 1991

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Citation

Antoine, J. (1991a, June 15). A new job for marketing people (French). ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-


Research Papers

A marketing approach of a merger (French)

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Nicolas Steinberg

 

June 15, 1969

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Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


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Citation

Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-