Back

A new concept of marketing (French)

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

Abstract:

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management thinking; and, finally, to focus the role of marketing research.

Bartolo Mardessich

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

A new concept of marketing

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

 

June 15, 1959

×

Citation

Mardessich, B. (1959a, June 15). A new concept of marketing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-marketing


Research Papers

A new job for marketing people (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Antoine

 

June 15, 1991

×

Citation

Antoine, J. (1991a, June 15). A new job for marketing people (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-


Research Papers

A marketing approach of a merger (French)

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Nicolas Steinberg

 

June 15, 1969

×

Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-