The results has been filter on Catalogues containing Seminar 1994: Building Successful Brands.
ANA has found 16 results for you, in
304 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Dimitriadis and Bidault (1994a, June 15). Branding in business-to-business markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/branding-in-business-to-business-markets
Ramsay, W. (1994a, June 15). Strategic and structural implications in managing European brand development. ANA - ESOMAR. Retrieved September 26, 2024, from
Boutié, P. (1994a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-map-is-not-the-territory
Baker, Camp and Marchant (1994a, June 15). Understanding brand success. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-brand-success
de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/team-based-brand-building
Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dynamic-segmentation
Kapferer, J. (1994a, June 15). Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products. ANA - ESOMAR. Retrieved September 26, 2024, from
Verlinden, R. (1994a, June 15). Brand personality modelling. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-personality-modelling
Fuller and Rippon (1994a, June 15). Breaking free from the testing mentality. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/breaking-free-from-the-testing-mentality