Back

Dynamic segmentation

Date of publication: June 15, 1994

Catalogue: Seminar 1994: Building Successful Brands

Company:

Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Abstract:

The paper looks at traditional ways of segmenting consumers and suggests that, with increasingly complex markets and with changing patterns of consumer behaviour, they are inadequate. A new approach to segmentation 'modal' or 'dynamic' segmentation is described based on the implicit system of research. Three examples are shown of how modal segmentation was carried out.

Brian Hooper

Author

This is a long description of some author details.

Hans-Erik Anderssen

Author

This is a long description of some author details.

Peter Sampson

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

Catalogue: Seminar 1975: Market Modelling

Author: Bo Arpi

 

June 1, 1975

×

Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research Papers

Dynamic segmentation in the travel industry

Catalogue: Leisure 2006

Authors: Markus Orth, Florian Bauer

Company: IRIS Network

October 8, 2006

×

Citation

Orth and Bauer (2006a, October 08). Dynamic segmentation in the travel industry. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/dynamic-segmentation-in-the-travel-industry


Research Papers

Industrial market segmentation

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Laszlo Unger

Company: Givaudan

October 1, 1981

×

Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-