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Dynamic segmentation

Date of publication: June 15, 1994

Catalogue: Seminar 1994: Building Successful Brands

Company:

Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Abstract:

The paper looks at traditional ways of segmenting consumers and suggests that, with increasingly complex markets and with changing patterns of consumer behaviour, they are inadequate. A new approach to segmentation 'modal' or 'dynamic' segmentation is described based on the implicit system of research. Three examples are shown of how modal segmentation was carried out.

Brian Hooper

Author

This is a long description of some author details.

Hans-Erik Anderssen

Author

This is a long description of some author details.

Peter Sampson

Author

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Research Papers

Engineering a motor car that someone really wants to buy

Catalogue: Seminar 1995: Successful Product Engineering

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1995

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Citation

Sampson, P. (1995a, June 15). Engineering a motor car that someone really wants to buy. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/engineering-a-motor-car-that-someone-really-wants-to-buy


Research Papers

Explaining why consumers behave as they do, globally, with implicit models

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Peter Sampson

 

September 1, 1999

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Citation

Sampson, P. (1999a, September 01). Explaining why consumers behave as they do, globally, with implicit models. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/explaining-why-consumers-behave-as-they-do-globally-with-implicit-models


Research Papers

Qualitative research, quantitative research, interaction, integration and linkage

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1993

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Citation

Sampson, P. (1993a, June 15). Qualitative research, quantitative research, interaction, integration and linkage. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-quantitative-research-interaction-integration-and-linkage


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Citation

Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/qualitative-research-quantitative-research-interaction-integration-and-linkage