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Dynamic segmentation

Date of publication: June 15, 1994

Catalogue: Seminar 1994: Building Successful Brands

Company:

Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson

Abstract:

The paper looks at traditional ways of segmenting consumers and suggests that, with increasingly complex markets and with changing patterns of consumer behaviour, they are inadequate. A new approach to segmentation 'modal' or 'dynamic' segmentation is described based on the implicit system of research. Three examples are shown of how modal segmentation was carried out.

Brian Hooper

Author

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Hans-Erik Anderssen

Author

This is a long description of some author details.

Peter Sampson

Author

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Research Papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

Catalogue: Seminar 1975: Market Modelling

Author: Bo Arpi

 

June 1, 1975

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Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


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Dynamic segmentation in the travel industry

Catalogue: Leisure 2006

Authors: Markus Orth, Florian Bauer

Company: IRIS Network

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Citation

Orth and Bauer (2006a, October 08). Dynamic segmentation in the travel industry. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/dynamic-segmentation-in-the-travel-industry


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Catalogue: Seminar 1981: Industrial Marketing Research

Author: Laszlo Unger

Company: Givaudan

October 1, 1981

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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/industrial-market-segmentation-


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Citation

Hooper, Anderssen and Sampson (1994a, June 15). Dynamic segmentation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/industrial-market-segmentation-