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Research papers

"Who is who" with behavioural data

This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
November 7, 2017
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Citation

Bort and Gómez (2017a, November 07). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data


Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
×

Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952