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"Who is who" with behavioural data

Date of publication: November 7, 2017

Catalogue: Big Data World 2017: Smart Data Integration

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Authors: Carlos Bort, Carlos Ochoa Gómez

Abstract:

This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if browsing information is a personal trait, something unique that unequivocally identifies each individual the same way a fingerprint does (PII).

Carlos Bort

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Carlos Ochoa Gómez

Author

This is a long description of some author details.

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Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved June 23, 2025, from


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Bort and Gómez (2017a, November 07). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679