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Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

In the late summer/autumn of 1975 two new brands havebeen launched in the Sub A sector. The research was required to: 1. Assess the likely effect of the Extra Mild extensionson the existing Sovereign and No 10 franchises;2. Assess the likely effect...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975
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Citation

, C. (1975a, November 02). Qualitative research among Sub-A smokers and Silk Cut no.3 smokers. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-among-sub-a-smokers-and-silk-cut-no-3-smokers


Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research reports

Project D

This report covers a series of qualitative research projects carriedout separately over February, March and April 1975 to explore possible strategies for the exploitation of substitute-tobacco byGallaher and possible defenses for the protection of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Project D . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/project-d-


Research reports

Tobacco substitute

A form of Benson & Hedges Special Filter with 20% Cytrelwas tested against standard Special Filter among smokersof Special Filter employed in Middleton and Manchester.In each area, the panel of 20 was divided equally so thathalf-smoked the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1974
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Citation

, C. (1974a, December 08). Tobacco substitute. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/tobacco-substitute-10481


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/tobacco-substitute


Research reports

Qualitative research on new and revised Manikin packs

Several new and revised Manikin pack designs had beendeveloped. The objectives of this research were to evaluate inqualitative terms the appeal of these packs compared tothe existing pack (and the 'cloud motif' variant). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on new and revised Manikin packs. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-and-revised-manikin-packs


Research reports

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Sovereign extension. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/sovereign-extension


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
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Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie