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Research papers

Gaining competitive advantage trough distribution

This paper proposes a new approach for manufacturers to deal more effectively with retailers and in the process gain competitive advantage in distribution. This paper will highlight the main factors contributing to the change in the balance between...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Christian R. Viros
June 4, 1986
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Citation

Viros, C. R. (1986a, June 04). Gaining competitive advantage trough distribution . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/gaining-competitive-advantage-trough-distribution-