Gaining competitive advantage trough distribution

Date of publication: June 4, 1986

Abstract:

This paper proposes a new approach for manufacturers to deal more effectively with retailers and in the process gain competitive advantage in distribution. This paper will highlight the main factors contributing to the change in the balance between manufacturers and retailers. The issues and challenges facing the manufacturers will be broadly analysed. An approach for gaining competitive advantage in distribution from the manufacturer's standpoint will be proposed.

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