Abstract:
This paper proposes a new approach for manufacturers to deal more effectively with retailers and in the process gain competitive advantage in distribution. This paper will highlight the main factors contributing to the change in the balance between manufacturers and retailers. The issues and challenges facing the manufacturers will be broadly analysed. An approach for gaining competitive advantage in distribution from the manufacturer's standpoint will be proposed.
This could also be of interest:
Research Papers
Gaining a competitive edge
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: John S. Chapman
 
June 15, 1992
Videos
Transforming insights to deliver a new source of competitive advantage
Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
Research Papers
Competitive intelligence
Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Douglas C. Bernhardt
 
June 1, 1995
