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Case studies

Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this...

Catalogue: ESOMAR Net Effects 2001
Authors: Galina Mitchelhill, Claire Love
February 11, 2001
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Citation

Mitchelhill and Love (2001a, February 11). Going the extra distance. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/going-the-extra-distance