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Going the extra distance

Date of publication: February 11, 2001

Catalogue: ESOMAR Net Effects 2001

Authors: Galina Mitchelhill, Claire Love

Abstract:

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this experience. It addresses how to maximise value from it, and how it sits alongside more traditional market research techniques.

Galina Mitchelhill

Author

This is a long description of some author details.

Claire Love

Author

This is a long description of some author details.

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Mitchelhill and Love (2001a, February 11). Going the extra distance. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/going-mobile