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Guillen, Galdames and del Canto (1999a, June 15). Evaluation of advertising efficiency and effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness
Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-internet-advertising-works
Ibarra and Alaluf (1999a, June 15). Quantitative measurement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quantitative-measurement
Ferris and Charlebois (1999a, June 15). Assessing radio advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/assessing-radio-advertising-effectiveness
Cramphorn and Caldeiro (1999a, June 15). Effective advertising (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/effective-advertising-spanish-
Willner and Mayr (1999a, June 15). Impact test on the Internet. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/impact-test-on-the-internet
Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/with-and-without-help
Yasuda and Spence (1999a, June 15). Putting market research at the heart of the media planning process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/putting-market-research-at-the-heart-of-the-media-planning-process
Ibarra and Alaluf (1999a, June 15). Quantitative measurement (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/quantitative-measurement-spanish-